Underdog partners with advertising platform Juice to grow reach

Underdog has penned a partnership with Juice Media to accelerate the online sports betting and DFS operator’s brand growth and customer acquisition.

Juice Media, which describes itself as a “data-driven omnichannel media and advertising platform,” will help push Underdog across a series of mediums under the deal.

The partnership will see Juice Media use “targeted, high-performance media campaigns” to enhance the operator’s media strategy and increase its brand growth and customer acquisition.

Juice Media has previously worked with 23andMe, Dollar Shave Club, and Monday.com on campaigns.

On the deal, Mark Zamuner, Juice Media president, commented: “Reaching the right audience at the right time is what turns strong brands into category leaders.

“Underdog has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming.

“This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth.”

Liz Marro, Underdog chief marketing officer, added: “Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that.

“We’re excited to work together to amplify our reach and introduce more sports fans to Underdog.”

Underdog is currently available in 40 states including Washington, New York, Texas, and Florida. It is also available in all Canadian provinces except Ontario.

Last September, Underdog was named 15th in LinkedIn’s top 50 startups for the second year running, having been founded in 2020.