Underdog Fantasy to launch NFL show hosted by Bill Belichick
DFS and online sports betting operator’s media network will debut new YouTube show, Coach with Belichick, ahead of the 2024 season
Underdog Fantasy has struck an agreement with former New England Patriots head coach Bill Belichick that will see him host and co-produce a football show on the operator’s media network.
The show, Coach with Bill Belichick, will debut prior to the 2024 NFL season and will be broadcast on YouTube.
The program will see the eight-time Super Bowl winner explain NFL plays to fans while also analyzing game situations.
Explaining what the show will bring to its audience, Belichick said it would provide a behind-the-scenes look at the NFL as he detailed why he partnered with Underdog Fantasy.
He said: “This show is going to give fans a comprehensive look at the behind-the-scenes of the National Football League: what it’s like to coach, how to prepare, how to team build, exactly the way I would do it if I was coaching a team.
“I partnered with Underdog because it’s a sports company run by sports people, and they want sports to connect to the fans, and that’s what I want to do.
“We want to find a connection where we are giving the fans what they’ve asked me for – perspective on decision-making that goes on within an organization and a breakdown of schematics and personnel within the game. Underdog wants to do that, so it’s a great marriage and a great fit.”
Liz Marro, Underdog Fantasy chief marketing officer, said the show will take the operator’s media network to “another level.”
“It’s going to be a serious show for serious fans with the greatest mind in the history of the sport,” she commented.
“We’ve been building out our media network – which now has the fifth-largest daily sports show – and this is going to take us to another level.
“We are talking about the greatest coach in the history of football, maybe any sport. He could have gone anywhere.
“And he chose to come here to build his signature show because he sees what other smart people see: we are doing something different and better than others. We are just getting started.”
Underdog Fantasy’s media network portfolio includes Gil’s Arena, the “fifth-largest daily sports show” which sees ex-basketball star Gilbert Arenas talk about the sport with other former players.
The media network also hosts the NFL show Scheme hosted by ex-quarterback Colt McCoy and coach Jay Gruden, Section 10 with baseball content creator Jared Carrabis, and Sheed and Tyler, the basketball show hosted by Rasheed Wallace who had a 16-year NBA career.
The network boasts more than one million YouTube subscribers and is edging closer to 750 million YouTube views.
Away from its media network, Underdog Fantasy revealed its Tinder-style Superstar Swipe feature back in May which allows players using its sportsbook in North Carolina to add player props to their betslip.