Tipico unleashes “Bet Against Your Rival” NFL and college marketing campaign
Operator debuts sportsbook push in Colorado, Ohio, and New Jersey across social media
Tipico has unveiled its new digital marketing campaign for the Tipico Sportsbook to coincide with the start of the new NFL and college sports seasons.
The Bet Against Your Rival campaign will be available across the three Tipico sportsbook states – Colorado, Ohio, and New Jersey – with eligible customers pre-loaded with a weekly bet and encouraged to bet against local rivals.
Beginning today (September 8), Tipico will offer weekly bet credits to its customers in: Ohio to bet against the Pittsburgh Steelers, New Jersey to bet against the Dallas Cowboys, and Colorado to bet against the Oakland Raiders.
The campaign will air across the operator’s website and paid channels, including social media, digital out-of-home, and other paid channels.
It will feature new Tipico brand ambassadors former Ohio State quarterback Cardale Jones, former NFL player Josh Cribbs, and fitness model and media personality Callie Bundy.
Starting this weekend (September 9), Tipico will offer customers access to its new “Odds Flash” offering, with increased odds for selected markets on Sunday games.
Tipico also plans to launch an NFL pre-game show each Sunday morning featuring special guests and betting analysis to help bettors make more informed choices. The show will be available to live stream in the Tipico app, Facebook Live, and YouTube.
Specifically for the Ohio market, Tipico oddsmakers will appear on the BIGPLAY live sports network to discuss their weekly picks. Tipico and BIGPLAY will complement their digital content by playing host to events and tailgates in Cleveland for any Cleveland home games throughout the 2023 season.
“We are ecstatic to partner with an elite class of local athletes, influencers, and gameday personalities, particularly those close to the hearts of our customers in Ohio,” Tipico US CEO Adrian Vella said.
“We strive to deliver a one-of-a-kind platform experience to diehard fans to create a hyper-relevant experience.
“Now, we’re giving football bettors more reasons to unleash their passion and spend Saturday and Sunday on the edge of their seats,” he added.