Tipico seals social media content deal with Fade The Noise
Content creators “beyond ecstatic” to work with “brawny character” of German sportsbook giant
Tipico has partnered with fantasy sports content creators Fade The Noise (FTN) to produce a social media campaign for the sportsbook operator.
FTN operates a betting content and affiliate site offering game analytics and betting advice via blogs, podcasts, and video live streams.
It will produce branded videos, audio, and written content to be distributed across all its digital channels as part of the strategic content deal with Tipico.
“FTN has a deep roster of big-name talent and their decades of expertise with sports betting and daily fantasy audiences make them a truly unique and valuable partner to Tipico as we expand our reach into new regulated states,” Keith Gormley, head of US marketing for Tipico, said.
“This collaboration will allow Tipico to clearly differentiate our educational, data, and intelligence content in the US market, positioning our brand well with the content sports betting audiences crave,” he added.
FTN founder and chairman Brad Evans said: “FTN is beyond ecstatic to work with Tipico, one of the world’s largest and most respected betting brands.
“Our bold viewpoints and willingness to stick out our necks aligns perfectly with Tipico’s brawny character and we’re thrilled to build a long-term partnership and elevate their standing in the nascent US sports betting market,” he said.
Tipico premiered its US sportsbook in New Jersey in December 2020, with a further launch in Colorado planned for the coming months.
FTN is powered by multimedia sports network Alarm Sports, which develops betting tools and white-label solutions for sports media companies.