TheScore and Canlan Sports announce cross-branding partnership

Canadian firms align in advance of rollout of legalized sports betting

TheScore and Canlan Sports have teamed up on a partnership that will see the pair of Canadian firms promote the other’s brand throughout the country as the legalized sports betting space there begins to take shape. The deal further positions theScore – and its mobile sportsbook, theScoreBet – as one of the first movers in…

Canada | Sponsorship | Sports betting | Strategy | theScore