SuperBook Sports ceases operations in eight states
Two-tier sports betting brand announced on Friday it would stop accepting bets, wagers and new accounts effective from 8pm ET
SuperBook Sports announced last week that it was shuttering its online operations in eight states.
The operator first launched in Colorado in 2020 and over the next four years expanded across nine different states.
The final two states launched less than a year ago; Maryland in April through its relationship with MLB franchise Baltimore Orioles and Virginia in October 2023.
However, an unexpected announcement was made on Friday 19 July on X, revealing that as of 8pm ET wagers, deposits or new accounts would not be accepted in the eight states.
Closing in Arizona, Colorado, New Jersey, Tennessee, Ohio, Iowa, Maryland, and Virginia, players are still able to withdraw funds.
The sports betting brand confirmed its Nevada division will continue to operate through the Westgate SuperBook mobile app and the Westgate Las Vegas retail location.
SuperBook became the second operator to exit Arizona in July, after SaharaBets left the Grand Canyon State at the start of the month, leaving 14 operators active in the state.
In the latest EGR US Power Rankings, SuperBook were a debut entry at 14th position out of 20 firms.
The US continues to be an extremely tough market for smaller players, though, with the likes of Kindred Group-owned Unibet and Prophet Exchange just two operators to pack up shop recently, while Tipico is selling its US sportsbook and casino platform to LeoVegas Group as the German giant withdraws from the market.
Runaway leaders FanDuel and DraftKings control more than 75% of the US sports betting market, with the likes of BetMGM, PENN Entertainment, and Fanatics Betting and Gaming scrapping for the final podium position.
PENN, which operates ESPN Bet, has just laid off a number of staff in its digital division, with CNBC reporting that 100 people have been let go as the operator continues to make little headway in the US after securing a $1.5bn licensing deal with Disney to use the ESPN brand.