Strive Gaming moves for ex-DraftKings VP as CMO
Jamie Shea swaps operator for supplier as she joins C-level of B2B provider to lead marketing output
Strive Gaming has appointed former DraftKings marketing VP Jamie Shea as the igaming provider’s new chief marketing officer (CMO).
Shea joins the PAM supplier after more than four years with DraftKings, where she started as VP of sportsbook operations in 2018 before being named VP of national VIP marketing in May 2021.
Prior to joining DraftKings, Shea spent two years with IGT as a sports betting specialist and had a two-year spell with Caesars as a regional sales director.
In her new role as CMO, Shea will be responsible for all B2B marketing activities, all communication practices internally and externally and will also lead the managed services function.
She will split her time between Las Vegas and Vancouver in her new role.
Speaking on her appointment, Shea said: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me personally than joining Strive Gaming.”
“I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us, all while helping drive efficiencies internally through our managed services team,” she added.
Max Meltzer, Strive Gaming CEO, said: “Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention and cross sell as it relates physical on-premise and digital sportsbook and casino players throughout the US.”