Strategy

Kindred Group on how slow and steady could win the race in the US

Group CEO suggests US market share battle will not be won or lost any time soon as operators entering multiple states at once could find themselves “spread too thin”

Kindred Group CEO Henrik Tjärnström is adamant the group’s steady and selective approach to US expansion will pay off in the long run. The Stockholm-listed operator is currently live in New Jersey and Pennsylvania with its flagship Unibet brand, while launches in Iowa and Indiana are imminent. Kindred’s US business progressed well during Q2 despite the loss…

Kindred Group | New Jersey | Pennsylvania | Strategy | Unibet

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