SportsGrid’s 24-hour betting network to be filmed in FanDuel’s Meadowlands sportsbook
Programming to include betting contests and fantasy tournaments, with FanDuel branding featuring prominently
The new 24-hour betting programming network being developed by Sportradar and SportsGrid will be filmed from the FanDuel Sportsbook at the Meadowlands in New Jersey, the partners have announced.
SportsGrid said it had agreed a multi-year deal with Meadowlands Racing & Entertainment to produce live sports wagering programming from June.
The programming will include live events, betting conferences, sports wagering contests and fantasy tournaments, SportsGrid said, with FanDuel branding featuring prominently.
“On the heels of our Sportradar announcement, we are thrilled to be partnering with and producing our rich content from the most important sportsbook in the world,” said Louis M. Maione, president of SportsGrid.
“In addition to traditional betting shows, SportsGrid will also be activating experiential events and programming by engaging fans from all categories.
“This announcement further distinguishes SportsGrid and its partners as a one-of-a-kind destination providing content, data, and gaming information to the millions of sports, gambling, and fantasy fanatics.”
SportsGrid and Sportradar announced the creation of the network last month in a bid to engage fans “like never before”.
The deal also increases FanDuel’s links with live sports and programming after the operator became the first in the US to add live streaming to its online sportsbook last month, in partnership with Sportradar.
FanDuel has also previously used SportsGrid studios for daily fantasy programming.
“SportsGrid has been a phenomenal partner, and this is a logical expansion of our current partnership,” said Matt King, CEO, FanDuel Group. “The Meadowlands is a premier location that embodies the future of sports betting and SportsGrid is helping us share that excitement nationwide.”