SportsGrid taps leading casino streamer for content partnership
Media firm adds Brian Christopher to its roster as it plans to expand further into igaming and casino programming next year
SportsGrid has partnered with leading slots streamer Brian Christopher to add a host of multimedia content and programming to its offering.
The deal marks another step in SportsGrid’s ambitions of expanding into the igaming field, having built up a significant online sports betting portfolio.
The media brand said the partnership will introduce “high-quality casino content that will enhance and complement its market-leading sports betting schedule.”
The flagship asset from the deal will see Christopher host an exclusive new show, which will have its own dedicated segment on SportsGrid’s new casino and gambling network.
The new hub is due to launch next year, with Christopher leading across on-camera and audio-only programming, as well as off-site work and promotional content.
SportsGrid and Christopher will also marry up content across the SportsGrid platform and the streamer’s Flip the Switch site.
The streamer’s various social media channels have attained eight million monthly viewers while his videos have broken the cumulative one billion views mark.
He boasts almost 700,000 YouTube subscribers on his main channel, Brian Christopher Slots, while he also has a page dedicated to social casino gaming.
Jeremy Stein, SportsGrid CEO, said: “This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel.’
“Brian is the leading personality within casino slots content and has a legion of followers. Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media.”
Speaking on linking up with the company, Christopher added: “SportsGrid’s unrivaled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television.
“The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before.
“I cannot wait to bring my creativity to millions of screens and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms.”
In June, Christopher signed an ambassadorial deal with BetMGM to stream branded content across YouTube, Facebook, and Kick.