SportsGrid signs multi-year agreement with Paige Spiranac to host casino content
Golf personality set to lead “exclusive original casino-themed programming” for the network going forward
SportsGrid has signed a multi-year agreement with golf personality and social media presenter Paige Spiranac as it looks to ramp up its content output.
The deal will see Spiranac lead on “exclusive original casino-themed programming” on SportsGrid’s network, which the company sees as a significant expansion in its content offering.
Spiranac will work closely with SportsGrid’s Emmy Award-winning executive producer and EVP of programming and development, Scott Lasky, headlining a series of shows featuring sports and casino content.
The programming will be available across all of SportsGrid’s platforms, providing fans with 24/7 access to the new content.
The firm said that the partnership “further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space.”
Spiranac, who has more than four million followers on Instagram and 1.6 million followers on TikTok, previously served as a brand ambassador for PointsBet in the US.
SportsGrid co-founder and CEO Jeremy Stein said: “We are thrilled to welcome Paige Spiranac to the SportsGrid family.
“Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content.
“Paige’s presence in our casino programming is a gamechanger, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
Speaking about the partnership, Spiranac added: “I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment.
“Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about.
“Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
Spiranac represents SportsGrid’s latest high-profile addition to its sports betting and igaming content output.
Back in September, the company signed a deal with leading slots streamer Brian Christopher to add multimedia content to its icasino programming.