Sportradar named official MLB global data partner
Provider becomes exclusive distributor of real-time data to operators in international markets but not the US
Sportradar has secured a deal to become the official provider of real-time MLB data to international and US operators.
The deal makes Sportradar the exclusive distributor of real-time data to operators in international markets and to media firms in the US, but not operators in the US.
Sportradar said it will collaborate with MLB to develop and distribute new products to engage fans and drive additional interest in the sport.
“We are truly excited to be working with Major League Baseball as its official global data partner,” said Carsten Koerl, CEO of Sportradar.
“This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”
Alongside the commercial partnership, MLB will incorporate Sportradar’s integrity services into its existing integrity protection measures.
“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB EVP for gaming & new business ventures.
“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the US.”
Sportradar already distributed official NBA data to international betting firms.