Sportradar expands micro-betting markets with eyes on US sports in the future
Switzerland-based supplier has enhanced its micro-betting offering so that operators can boast as many as 1,500 new wagering opportunities per match
Sportradar has bolstered its micro-betting market offering to include tennis betting with plans to add the product suite to a host of US sports in the future.
Powered by AI, operator clients of Sportradar’s will be able to increase the amount of live in-play markets and enable customers to bet on specific, short-term outcomes within a game, in turn opening up multiple new revenue streams.
The latest update comes as part of confirmation from Sportradar that the supplier has partnered with Tennis Data Innovations (TDI) to boast more wagering options for bettors ahead of the ATP fixtures coming up in October.
Thanks to a combination of AI and “deep tennis data” from TDI, Sportradar can now provide operators with a solution that processes hundreds of thousands of data points every fixture, creating eight different micro-betting markets that the supplier anticipates will generate around 1,500 new betting opportunities per game.
Sportradar revealed that the ATP tennis micro-betting markets will give bettors the chance to wager on the next breakpoint, the type of next serve, and who will serve the next ace.
Other markets include the potential outcome of every point, total shots made within a single point, and the last stroke type.
Ahead of the launch of the new markets for ATP tennis, Karl Danzer, Sportradar’s SVP of Odds Services, explained: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
More sports are set to be added to Sportradar’s micro-betting market expansion, with American football, baseball, basketball, and ice hockey all expected to be implemented within the first half of 2025.
Micro-betting has sparked plenty of headlines of late, following DraftKings’ acquisition of Simplebet for an undisclosed fee in late-August.
Upon confirmation of the deal, DraftKings explained that the transaction would allow the Boston-based titan to integrate Simplebet’s models into its pricing and tech platform, inspiring “highly accurate betting opportunities” for customers as a result.
The AI-powered outfit was founded in 2018 Joey Levy, Scott Marshall and Chris Bevilacqua, who remains as the company’s CEO today. Three years later, DraftKings first partnered with the supplier on a multi-year deal to bring micro-markets to its sports betting offering.
The operator’s chief product officer Corey Gottlieb shed light on the reasons behind why DraftKings acquired Simplebet.
“Live betting represents an area for potential growth for online sports betting, and the proposed acquisition would allow DraftKings to leverage Simplebet’s proprietary technology to create an in-play wagering experience that moves at the speed of sports,” Gottlieb explained.
“And while we continue to elevate our product offering in this space, we are also committed to building technology that supports our robust consumer protection standards.”