Soft2Bet set for US launch with flagship MEGA product
Supplier takes its Motivational Engineering Gaming Application product stateside with New Jersey igaming launched pencilled in for summer 2025
Soft2Bet has announced its intentions to launch its suite of products in the US market later this year.
The supplier plans to debut its flagship Motivational Engineering Gaming Application (MEGA) product in the market after it was first unveiled in 2023 and deployed across other global markets.
Soft2Bet has praised the impact of MEGA since its launch, highlighting how it “redefined and transformed gamification with increased engagement, customized player experience, and a proven player retention model.”
The supplier highlighted MEGA’s impact on customers, with operators able to boast a 400% increase in screen time, 65% increase in net gaming revenue (NGR), 50% increase in deposit amounts, and a 45% increase in average revenue per user (ARPU).
In addition to the MEGA launch, Soft2Bet also plans to unveil a new igaming brand in New Jersey by summer 2025, subject to regulatory approval.
The company is looking to add to its existing worldwide portfolio of igaming brands including Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, and Sweden), Quickcasino (Sweden) and Don.ro (Romania).
Soft2Bet founder and CEO Uri Poliavich said: “As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth.
“We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative igaming brand this summer.”
Soft2Bet also holds 16 licenses worldwide in countries including Denmark, Greece, Ireland, Italy, and Malta.