Scientific Games strikes Michigan freeplay deal

FireKeepers Casino Hotel in Michigan becomes the latest land-based operator to enter the social space through deal with SciGames

Scientific Games has struck a deal with the FireKeepers Casino Hotel in Michigan to supply the land-based operator with its white-label social gaming Play4Fun Network. [private]

The FireKeepers branded site will offer freeplay games from SciGames’s Williams development studio, with Bally and Shuffle Master titles to launch over the summer.

“We are pleased to introduce FireKeepers extensive database of guests to the launch of our branded social casino,” Jim Wise, FireKeepers VP of marketing, said.

“We expect the Play4Fun offering to enhance our entertainment options and attract new social gamers by leveraging the popular land-based gaming content our players love from the Bally, Shuffle Master and Williams game studios in an exciting web and mobile social casino environment,” he added.

Scientific Games has signed similar partnerships with the likes of Penn National, Parx Casino in Pennsylvania, and Fantasy Springs Resort Casino in California.

And SG Interactive VP of commercial Bob Hays said the launch of Play4Fun would also give FireKeepers’ marketing team to “cutting edge mobile marketing capabilities” with which to “engage their online player community”.