San Manuel to enter social casino sector
California tribe has struck a deal with GameAccount Network to launch a branded freeplay siteÂ
The San Manuel Band of Mission Indians will enter the social casino space after striking a deal with GameAccount Network (GAN) to use its simulated gaming platform, with the site set to launch in the fall. [private]
âGAN is a specialized online gaming company with a genuine commitment to B2B who will not compete online by operating their own B2C social casino,â Matt Cullen, San Manuel Interactive CEO, said.
âThe team at GameAccount has demonstrated the merits of simulated gaming, the power of their slot tournaments, and their patented approach to driving increased visitation on-property,â he added.
The UK-based platform and content supplierâs freeplay platform has been designed to allow land-based operators in regulated and unregulated states to get a foothold in the US egaming market.
The product combines the companyâs real-money internet gaming technology platform, casino gaming content, and the land-based casino operatorâs brand.
GameAccount already supplies its simulated gaming platform to the likes of the Parx Casino in Pennsylvania, and also powers Betfairâs real-money gaming platform in New Jersey.
GameAccount CEO Dermot Smurfit said breaking into the West Coast had been a priority for his firm this year, and was âdelightedâ to have partnered with San Manuel.
âWith continued delays in the intra-state regulation of real-money internet gaming, in California and elsewhere, we believe simulated gaming is the right opportunity for all land-based US casino operators seeking to extend their business and patron relationship online,â he added.
San Manual has already struck a partnership with PokerStars and Full Tilt parent company Amaya Gaming to launch its poker brands in California if and when enabling legislation gets across the line.
But while the state has made unprecedented progress so far this year with a bill making it on to the Assembly floor, consensus has yet to be reached over the role of the racetracks and so-called âbad actorsâ, with the chances of legislation passing into law looking less likely.