Rush Street Interactive secures “minority” investment in Boom Entertainment
Sugar House operator inks comprehensive commercial agreement with developer including exclusivity rights for at least one year
Rush Street Interactive (RSI) has made a minority investment in US-based game development and technology provider Boom Entertainment.
Financial terms of the investment were not disclosed, although both companies have entered into a “comprehensive” commercial agreement.
Under this agreement, Boom will integrate its remote gaming server and make its online casino and sports betting games available to RSI customers via RSI’s proprietary online gaming platform.
In addition, Boom will also develop custom games for RSI with exclusivity rights for a period of at least one year.
Boom Entertainment-developed content will feature on the BetRivers sports betting website and the Sugar House online casino site as part of the deal.
The agreement will also see RSI receive market access to operate online casino and sports betting in Louisiana, Mississippi and New Mexico through Boom’s existing relationships with land-based casino operators in these states.
In Louisiana, RSI expects to launch mobile sports betting operations during the upcoming NFL season following the legalization of sports betting in the state in June 2021.
Founded in 2015 and based in New York, Boom develops rapidly scalable products and content across the online casino and free-to-play categories, including its highly successful flagship product, NBC Sports Predictor.
Boom Entertainment is led by former High 5 Games executives Stephen Murphy and Med Nadooshan, who serve as CEO and president respectively.
RSI president Richard Schwartz cited the presence of the igaming veterans as an important factor in the firm’s decision to invest in Boom Entertainment.
“Having worked with the Boom management team during their time in leadership roles at High 5 Games, we are deeply familiar with the quality and reliability of the products they have built and have always admired the vision, experience, and passion they bring to our industry,” Schwartz explained.
“We look forward to participating in Boom’s continuing growth together with the rapid growth of online gaming,” he added.