Rush Street Interactive recruits new Canadian brand ambassador
Broadcaster Natasha Staniszewski links up with BetRivers sportsbook operator in Ontario-geared brand and content deal
Rush Street Interactive (RSI) has recruited Canadian broadcaster and reporter Natasha Staniszewski to be a brand ambassador and content producer for its BetRivers brand in Ontario.
Staniszewski hosts sports show StampsTV for Calgary Sports and Entertainment Corporation and previously spent 10 years as an anchor and reporter for TSN’s flagships sports news and information program SportsCentre.
Under the terms of the deal, Staniszewski will produce original content for the BetRivers brand and will appear in radio, television, and marketing campaigns in Ontario and US markets where BetRivers has sportsbooks.
She will also represent the brand at various events across Ontario.
RSI CEO Richard Schwartz welcomed the recruitment of Staniszewski, citing her media presence and Canadian following.
“Her unique perspective and extensive experience covering the world of sports will be an incredible asset to our customers and will continue to enhance BetRivers’ award-winning experience for sports betting enthusiasts in Ontario and beyond,” he added.
RSI brand ambassadors include New York-based radio personality Mike Francesa, former Chicago Bulls star Joakim Noah, Chicago TV personality Brittney Payton, three-time Super Bowl champion Mark Schlereth, and former world number four tennis great James Blake.
Speaking about her new role, Staniszewski said: “It’s an exciting time to be part of the sports betting industry in Ontario and I am thrilled to be joining the BetRivers team as a brand ambassador.
“I look forward to sharing my knowledge and passion for sports while creating unique content for a wide audience of sports fans,” she added.