Rush Street Interactive looks to Colombia with LaLiga co-branding deal

Multi-year partnership allows for use of LaLiga IP and Colombia’s national players in brand advertising opportunities

Rush Street Interactive (RSI) has agreed a deal to become the exclusive betting partner of Spain’s LaLiga in the regulated Colombian market. Under the terms of the deal, the RushBet sportsbook can co-brand with Spain’s top two divisions, LaLiga Santander and LaLiga Smartbank. RSI is entitled to use all LaLiga IP, including team logos and…

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