Marketing

Rush Street Interactive builds sportsbook-style lounges as part of Philly Flyers deal

Operator will provide two Rivers Casino branded lounges at the Wells Fargo Center for spectators to bet via mobile

Rush Street Interactive (RSI) has signed a multi-year sponsorship deal with the NHL’s Philadelphia Flyers, that will see the operator build two sports lounges at the team’s Wells Fargo Center stadium.

The branded sportsbook-style venues will offer hockey fans almost 100 screens from which to watch games while betting on their mobile devices.

During games Sugar House ambassadors will be available to assist users in registering with the operator’s mobile app.

RSI advertising will also be seen throughout the stadium as it undergoes a $265m renovation programme which includes a new scoreboard and VIP club.

RSI COO Mattias Stetz said: “We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center.

“Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning [venue],” Stetz said.

Valerie Camillo, president of business operations for the Philadelphia Flyers, said: “With Pennsylvania on the forefront of legalized sports gaming, we and our SugarHouse partners are excited to elevate the game day experience at the Wells Fargo Center in a unique way.”

The two sports lounges will be built to reflect Sugar House Casino’s new Rivers brand, as the operator is in the process of rebranding its online products.

Marketing | Nhl | Philadelphia | Rush Street Interactive

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