Rush Street Interactive makes poker legend Phil Hellmuth a brand ambassador
World Series of Poker record holder will be featured across operator’s platforms and media production properties as he becomes the latest face for the BetRivers brand
Rush Street Interactive (RSI) has signed poker icon Phil Hellmuth to an ambassadorial role with the company.
Hellmuth, who is known as the ‘Poker Brat’, currently holds the record for the most World Series of Poker (WSOP) tournament wins, with 17.
He will join the operator’s BetRivers platform as a brand and content partner, featuring across the company’s casino, sportsbook and poker verticals.
Hellmuth will also appear on RSI’s media-owned productions, including the BetRivers Network and the Poker Night in America show.
Other aspects of the partnership will see Hellmuth feature in in-app promotions and host live casino dealer events.
He will also provide sports betting commentary and lead interactive sessions for RSI customers.
Additional ambassadorial duties include appearances at in-person and online VIP tournaments hosted by RSI, headlining events at BetRivers’ land-based casino partner, and promoting the BetRivers online poker platform.
Last year, RSI released its proprietary poker platform, BetRivers Poker, in Pennsylvania.
The company paid almost $6m in 2022 for the Run It Once Poker, developed in-house by high-stakes pro and coach Phil Galfond. The software was known for unique features including dynamic avatars.
On the hiring of Hellmuth, RSI CEO Richard Schwartz said: “Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family.
“Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.
“His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players.
“Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”
Hellmuth added: “Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me.
“Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product – an online gaming experience that people love to use and play on.
“Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in-person.”