Rush Street goes lives with IMG Arena tennis streaming
Operator has integrated the stream into its PlaySugarHouse NJ product and plans to launch it in PA shortly
Rush Street Interactive has integrated IMG Arena’s live streaming service into its PlaySugarHouse online sportsbook product to boost its New Jersey market share.
Users are currently able to watch and bet on a number of tennis tournaments, including Roland Garros, Wimbledon and the US Open from PaySugarHouse’s New Jersey offering.
Following reports that RSI soft-launched its PlaySugarHouse online sportsbook in Pennsylvania this week, the operator confirmed it will add the feed to its PA product shortly.
Point-by-point data is collected during the streams in real-time to aid in-play and live betting.
Rush Street president Richard Schwartz said: “Rush Street Interactive continues to focus on enhancing the experience of our PlaySugarHouse.com customers.
“We believe that by offering players the chance to watch the action while they are live betting, IMG Arena’s streaming service will bring greater entertainment-value and integrity to our players’ betting,” Schwartz added.
The deal marks IMG Arena’s entry into the US market.
IMG Arena MD Freddie Longe said: “Bringing our official streaming product to the US is an important step for IMG Arena and the market as a whole.
“In the more mature European market, we have seen that one of the major complaints by fans is a lack of live streaming availability, and that it is a key factor in setting a tier one operator apart as markets develop,” he said.
The operator’s NJ sportsbook, operated via Monmouth Park’s betting license, reported April revenues of $8m, just below Meadowlands’ $44.8m and Resorts’ $22.6m monthly revenues.
FanDuel recently integrated Sportradar streaming into its NJ product.