RSI adds radio legend Bob McCown as new BetRivers brand ambassador
Operator locks sports talk radio veteran to multi-year content-based deal
Rush Street Interactive (RSI) has recruited Bob McCown as a new brand ambassador, signing a multi-year deal with the Canadian sports talk radio legend.
Under the terms of the deal, McCown will represent the BetRivers brand in various commercials, as well as creating exclusive content for the BetRivers network.
McCown has more than 30 years’ experience both hosting and anchoring sports shows in Canada including stints on SportsLine, TSN’s The Business of Sports and Sportsnet 590 The Fan’s Prime Time Sports.
He currently hosts his own podcast series – The Bob McCown Show featuring John Shannon, which broadcasts daily across the Sirius XM satellite radio network.
This podcast will now air across the BetRivers Network, with McCown and his podcast colleague Shannon appearing at meet and greet events across the country.
Additionally, McCown will be featured in upcoming BetRivers ad campaigns and commercials across Ontario.
BetRivers’ newest ambassador cited his experience of being in the sports insights business in remarks concerning his new role.
“If there’s one thing I’ve learned through my career, it’s that sports fans want to go beyond surface level game calls and get into what’s really driving their favorite players,” said McCown.
“I’m thrilled to team up with an industry leader like BetRivers and work with them on delivering the insights and stories Canadians really want to hear,” he added.
McCown joins the BetRivers brand ambassador team of Canadian sports broadcasting personalities, which include Dan O’Toole and Natasha Staniszewski.
RSI CEO Richard Schwartz highlighted the firm’s strategy of recruiting locally experienced ambassadors as part of its overall expansion into Ontario, which began earlier this year.
“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” Schwartz said.
“Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities,” he added.