Roar Digital inks National Lacrosse League betting partnership
BetMGM betting lines to be distributed across NLL digital channels as part of marketing deal
Roar Digital’s BetMGM brand has signed on as the first official and exclusive betting partner of the National Lacrosse League (NLL).
BetMGM branding will be featured throughout the NLL regular season while exclusive BetMGM betting lines will be distributed across all NLL platforms and digital channels.
NLL commissioner Nick Sakiewicz said: “The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans.
“The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons,” Sakiewicz said.
President of interactive gaming for MGM Resorts Scott Butera added: “Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities.
“We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners,” he said.
The NLL sold almost one million tickets last season, marking a 28% increase on 2018.
Digital viewership also grew 151% year-on-year in 2019, with average unique viewers up 14%.
The league comprises 13 teams across the US and Canada.