Rivalry to launch online casino in Ontario
Esports betting operator branches out to add its Casino.exe platform to grow its reach in its home market
Rivalry will debut its online casino platform, Casino.exe, in its home market of Ontario in an effort to further its reach in the market.
The platform will include eight games, including several exclusive to the province.
This market expansion builds on the soft launch of the operator’s casino platform Casino.exe in July 2022.
Casino.exe is a retro-style platform with several games on it, designed to look like an old desktop computer.
Following its launch, Casino.exe has contributed 30% of betting handle and 15% of revenue in Q3 2022, according to the operator.
Steven Salz, Rivalry co-founder and CEO, said: “Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario.
“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”
Rivalry also plans to launch a mobile app in Ontario to deepen its regional presence.