Racing Post enters US market with new Pickswise affiliate brand
New tipster site goes live in New Jersey alongside $250,000 free-to-play game
UK racing news platform Racing Post has made its move in the US online sports betting market with the launch of tipster affiliate brand Pickswise.
The Pickswise US website is primed for launch after the publisher secured a vendor licence in New Jersey, alongside a new free-to-play fantasy game called Pick 8 with a $250,000 prize pot.
Pick 8 asks customers to pick an NFL game winner and predict how many points they will win by.
The tipping site focuses on US sports including NFL, basketball, hockey and baseball as Racing Post continues to diversify beyond horseracing.
Cian Nugent
Racing Post digital director Cian Nugent said: “We explored a number of different options for our entry into the US market.
“With our experience in engaging bettors with expert tipping content, an affiliate play was an obvious first option.
“We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity,” he added.
Rival UK affiliates like Oddschecker have also been investing in US expansion in recent months.