PrizePicks unveils holiday promotional campaign with NBA homage
Jingle Hoops 2.0 short features a host of the operator’s brand ambassadors attempting to recreate the famous Jingle Hoops commercial aired by the NBA over 10 years ago
PrizePicks has launched a new commercial as part of its holiday promotional campaign, featuring rapper Joe Budden and streamer Sketch.
The DFS operator’s new 30-second short, titled Jingle Hoops 2.0, also features comedian Druski, rapper BigXThaPlug, and TV host Spice Adams.
The short is based on the NBA’s famous Jingle Hoops commercial from 2013, featuring PrizePicks brand ambassadors and talent.
The group of celebrities attempt to recreate moments from the original NBA’s commercial, which featured LeBron James and Steph Curry and has more than 40 million views on YouTube.
The spot is now airing across the US and will also be featured on PrizePicks’ social media platforms.
PrizePicks said: “In a playful nod to the legendary 2013 holiday commercial – which featured basketball’s top stars creating a festive tune with a symphony of basketball dribbles and swishes – this year’s campaign adds a comedic twist.
“From a series of comedic fails to a memorable slow-motion dunk attempt by comedian Druski, viewers are in for an entertaining ride.”
Alongside the new campaign, PrizePicks will bring its annual ‘Picksmas’ giving campaign to reward its users.
The promotions will run throughout December, with the initiative culminating in the ‘Seven Days of Picksmas,’ where players will receive prizes each day they create a lineup.
Chip Singh, PrizePicks executive creative director, said: “This spot is all about celebrating NBA culture, the holiday vibe, and the pure fun of hoops.
“We wanted to pay homage to the original Jingle Hoops but with our own playful PrizePicks twist – it’s special that we got to feature our own lineup of talent partners.
“The energy and humor they brought made every take a mix of laughs and surprises and it’s the kind of fun our players really understand.”