PrizePicks secures social media sensation Druski as a brand ambassador
DFS operator to partner with TikTok and Instagram personality to add to growing ambassador roster featuring MMA stars and rappers
PrizePicks has named social media star Druski as the DFS operator’s latest brand ambassador.
The comedian and actor, real name Drew Desbordes, boasts eight million Instagram followers and more than seven million followers on TikTok.
Druski will work with PrizePicks to develop original online content, co-branded merchandize, and national ad campaigns.
Within those developments, the pair will work on a short-form YouTube series while Druski will also participate in several events for the PrizePicks community.
He will appear at the PrizePicks World Championship and take over the operator’s social media channels for specific NFL games.
In tandem, the operator will become the title sponsor of Druski’s inaugural Coulda Fest, a comedy and music festival due to take place on September 7 in Atlanta.
The event will include performances from rappers 21 Savage and Soulja Boy, while content creators Kai Cenat and DC Young Fly will also attend.
PrizePicks said the official partnership was born out of an organic relationship between the pair, with Druski having used the product in the past.
Druski joins a growing brand ambassador stable including MMA star ‘Suga’ Sean O’Malley and rapper Meek Mill.
Speaking on collaborating with the operator, Druski said: “I’m fired up to work with PrizePicks. We’ve done some cool stuff over the years and I’m excited to keep it coming.”
He added: “Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy.
“This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks.”
Elsewhere, PrizePicks has named former Blizzard Entertainment president Mike Ybarra as the group’s new CEO.
Ybarra has replaced PrizePicks founder Adam Wexler as CEO, with the latter stepping up to become chair of the business.