PrizePicks seals Atlanta Braves sponsorship renewal
DFS operator extends existing relationship with MLB club through to 2028 with fresh additions in the shape of new fan activations
PrizePicks has renewed its long-standing partnership with MLB franchise the Atlanta Braves as the club’s official daily fantasy sports partner.
The three-year extension between the two will take their relationship through to 2028. PrizePicks and the Atlanta Braves first joined forces in 2020.
Under the terms of the renewal, PrizePicks branding will continue to “prominently” feature at the Braves’ Truist Park stadium via static and LED signage.
The firm will also retain access to VIP experiences, and continue its ‘PrizePicks Pick of the Game’ segment on the Braves Radio Network pregame show.
The operator will be offering Braves fans the chance to win prizes via a new the ‘PrizePicks 10 runs for 10k’ promotion.
Each time the Braves score 10 runs during a home game, a text-to-enter promotion will go live for a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game.
PrizePicks, which is headquartered in Atlanta, Georgia, operates DFS contests across 45 states and DC, and all Canadian provinces except Ontario.
Mike Quigley, PrizePicks chief marketing officer, said: “We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country.
“As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide.”
Jim Allen, Atlanta Braves SVP of corporate and premium partnerships, added: “As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy.”
The renewal of the Braves deal also marks one of the first major sponsorship deals since former YouTube head Quigley took on the marketing brief in February.