Strategy

PokerStars unveils new ad campaign following brand refresh

‘I’M IN’ campaign features TV and online ads along with PokerStars’ first safer gambling advert

PokerStars has launched its new ‘I’M IN’ advertising campaign, which will feature across several advertising channels to coincide with a refresh of its brand identity. The creative, developed through international marketing agency Anomaly, comprises several TV and online adverts of different lengths per market and aims to showcase the future of the PokerStars brand. The…

Advertising | Poker | PokerStars | Responsible gambling | Strategy | The Stars Group | US

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