PokerStars inks sponsorship deal with Detroit Red Wings
Flutter Entertainment-owned poker brand signs a multi-year deal which will see the two collaborate on and off the ice
PokerStars has signed a new deal to become the official sponsor of the Detroit Red Wings in a multi-year partnership.
The Flutter Entertainment brand has stated that it aims to put the fans at the heart of the action with an array of rewards for players, including signed memorabilia, merchandise, and tickets, as well as fan opportunities and experiences.
PokerStars branding will also appear at ice-level at the Little Caesars Arena. In addition, the Winged Wheel will also appear on PokerStars’ marketing material.
Severin Rasset, US MD at PokerStars, said: “We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings.
“Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan-based players, as well as those across the rest of the US.”
Chris McGowan, president and CEO of Ilitch Sports and Entertainment, added: “This is a partnership that our fans, especially poker players, will enjoy. It’s great to see PokerStars’ branding on the ice-level at Little Caesars Arena, and we’re very appreciative of their support.”