PointsBet secures WNBA sponsorship deal
Operator signs first partnership with women’s professional sports league
PointsBet has secured a sponsorship deal with the Women’s National Basketball Association (WNBA) in a tie-up that will see the operator integrate the WNBA into its betting platform.
The agreement, which is the operator’s first with a women’s professional sports league, will also enable PointsBet to display the WNBA branding across its product portfolio and digital assets.
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth,” said PointsBet USA CEO Johnny Aitken.
“The WNBA has done a phenomenal job with growing fan engagement and PointsBet is excited to be a piece of that puzzle moving forward.
WNBA commissioner Cathy Engelbert commented: “Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second-screen experience that digitally engaged fans are looking for.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game,” she added.