Marketing
PointsBet sacrifices sports margin for customer acquisition and scalability
Majority of marketing spend in Q3 geared towards launching in operator’s “biggest” market of Illinois
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PointsBet saw sports margins sacrificed in favour of high promotional spend in Q3 in an effort to acquire new customers, particularly in newly launched states. Group CEO Sam Swanell told investors and analysts that this was the firm’s strategic approach in the US, as significantly low margins in Indiana and Illinois brought the average down…
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