PointsBet recruits Notah Begay III as latest brand ambassador
Four-time PGA Tour winner becomes latest sports betting spokesperson joining Paige Spirinac and NFL legend Drew Brees
PointsBet has signed up four-time PGA Tour winner Notah Begay III as its latest brand ambassador as part of long-term focus on partnerships and golf betting.
He will serve as an expert voice for the sportsbook’s golf offerings, create unique digital content for fans, and provide exclusive opportunities for PointsBet customers.
In addition to the ambassadorship, the agreement includes PointsBet partnering with Begay’s NB3 Foundation, which works to support Native American children by funding Indigenous-driven, culturally centered programs that establish a clear pathway for Native children to live healthy and active lives.
Begay joins current PointsBet golf ambassador and social media personality Paige Spirinac and NFL legend and NBC Sports analyst Drew Brees, who was announced as a brand ambassador in July.
Addressing the latest hire, PointsBet USA CEO Johnny Aitken said he was “thrilled” to add Begay’s considerable golf expertise to the firm’s sports betting offering.
“Notah’s incredible knowledge of the game and his unique relationships across the country will serve our company and our customers, and ensure we are the premier sportsbook for golfers everywhere.
“This partnership also provides PointsBet with a genuine connection to NB3 Foundation and ensures we are playing an appropriate role in the communities in which we operate,” Aitken added.
Begay, the only full Native American to play on the PGA Tour, currently serves as an analyst for NBC Sports and GOLF Channel, with the Australian operator highlighting this as a “critical link” between the firm and its US partner, NBC.
“It’s with great excitement and anticipation that I pursue this new venture in collaboration with PointsBet,” Begay explained.
“I look forward to standing alongside a company that truly understands the unique and intrinsic values of golf but also recognizes the importance of community.
“Creating new opportunities and making an impact in the communities we serve will be the benchmark of our team,” he added.