PointsBet launches La Liga betting show
Operator produces pre-game show as Spain’s top-flight soccer league returns
PointsBet is launching a pre-game betting program as part of its partnership with Spain’s La Liga soccer league as matches start up again following Spain’s lockdown.
The show will be hosted by La Liga’s Nando Vila and PointsBet personality Erin Dolan, with the first episode to air ahead of today’s match between Real Betis and Sevilla.
The program will offer PointsBet odds and betting options as well as match and league analysis for US fans of the Spanish league, as well as interviews with club representatives and owners.
As part of the show, PointsBet will offer a crowd booster sign-up offer for new users of the app.
The operator signed on as the official betting partner of La Liga North America in March, giving it access to the league’s audience and branding and to produce unique content.
Following the deal, PointsBet CEO Johnny Aitken said: “”As an operator that’s in the rare position of owning our technology end-to-end, we are able to move fast and innovate unique features for our customers that enhance their betting, such as being the only sportsbook with deep Spanish language functionality across our entire product so that the premium PointsBet quality is never lost in translation.”
PointsBet has already rolled out its Prediction of the Week segment which featured ex-Liverpool forward Luis Garcia, former USMNT player Jimmy Conrad and women’s soccer star Chelsea Cabarcas.