PointsBet launches ‘bets you won’t believe’ marketing campaign

Operator worked with NBA star and brand ambassador Allen Iverson to produce its latest video ad which is live in New Jersey

PointsBet has produced a new marketing campaign for the NFL season around the concept of: “Bets you won’t believe, moments you’ll never forget”. The first video, released online initially, features PointsBet brand ambassador and former NBA star Allen Iverson placing bets in a bar with friends. PointsBet USA CMO Rick Martira told EGR the…

Marketing | Marketing | NFL | PointsBet