PointsBet eyes Ontario betting gains with new ClubLink golf partnership

PointsBet has agreed a multiyear deal to become the official sports betting partner of Canada-based golf club operator ClubLink.

The partnership will see PointsBet Canada branding and advertising featured at ClubLink clubs, which play host to more than one million rounds of golf annually in its native Ontario.

This latest agreement forms part of the operator’s localized Ontario strategy, in which the firm leverages locally held partnerships to better appeal to players in Ontario.

The strategy has seen the firm link up with Canada-facing entities including the Ottawa Redblacks, Alpine Canada Alpin, the NHL Alumni Association (NHLAA), Maple Leaf Sports and Entertainment as well as a marketing-led deal with the Trailer Park Boys.

In tandem with this drive, PointsBet Canada has recruited heavily, most recently adding former International Olympic Committee program manager Ansley O’Neal and Josh Powell as VP of brand strategy and marketing and director of brand marketing, respectively.

PointsBet was one of the first operators to take bets following the launch of the Ontario sports betting market in April.

“We are delighted to be partnering with one of the most recognized brands in Canadian golf,” PointsBet chief commercial officer Nic Sulsky said.

“A friendly wager is a regular occurrence among golfers enjoying a round, which makes the ClubLink audience a natural fit for us,” he added.

Sulsky’s sentiments were echoed by PointsBet director of commercial partnerships Keesje Kort.

“From day one, PointsBet Canada has been focused on living our brand as one of the few locally based Canadian companies, through long-term partnerships with brands that embody our country’s sports landscape,” Kort said.

“We’re looking forward to a summer of fun engaging ClubLink’s members throughout their clubs in Ontario,” he added.