Strategy

PointsBet considering media deals that “align with its premium brand”

Operator in “multiple conversations” with media firms as it seeks partnership

PointsBet is exploring potential media partnerships with multiple firms as it seeks partners that “align with PointsBet’s premium brand,” the firm has revealed. Speaking to EGR NA, PointsBet CCO and former VP of business development and partnerships at CBS Sports Digital Eric Foote said the operator was having “multiple conversations”. “We’re a premium brand and…

Media partnership | PointsBet | Strategy

Latest