Marketing

PointsBet CEO: We will look to do media deals beyond NBC Sports

Operator explores smart home and Internet of Things features as it considers technology synergies with NBC

PointsBet is eager to secure additional TV and digital media partnerships beyond its five-year deal with NBC Sports, EGR North America has learned. PointsBet US CEO Johnny Aitken told EGR NA the firm had the capital and capabilities to “look at other material opportunities in the digital and TV space.” “This isn't all of our…

Johnny Aitken | Marketing | NBC | NBC Sports | PointsBet | Sports betting | Strategy

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