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PointsBet adds former Netflix and Facebook exec as CMO

Kyle Christensen appointed to oversee marketing strategy for the US-focused betting operator after three years with Facebook in LA

PointsBet has recruited ex-Facebook marketing executive Kyle Christensen as its new chief marketing officer (CMO) for the US market. In his new role, Christensen will oversee PointsBet’s overall marketing strategy, working to drive product growth and gain market share in the US. He will report directly into PointsBet CEO Johnny Aitken. Christensen previously worked as…

Appointment | Johnny Aitken | Marketing | People | PointsBet

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