PNG seeking to replicate Sky Bet’s “differentiated approach” to betting

CEO Jay Snowden says the Barstool Sportsbook operator is experiencing higher hold than competitors in the three states where it operates

Penn National Gaming (PNG) is modeling itself on Flutter Entertainment’s UK-facing Sky Bet brand and its approach to engaging recreational bettors via a “differentiated approach”, CEO Jay Snowden has said. Speaking to analysts during PNG’s Q1 earnings call, Snowden compared the Barstool Sportsbook operator to the Leeds-based Sky Betting & Gaming (SBG), noting that PNG…

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