Playtika revenues hit $725m in FY 2015


Parent company Caesars Interactive sees revenues and profits reach record highs, driven by its social mobile games business  

Caesars Interactive Entertainment (CIE) has seen profits skyrocket 63% for the full year 2015 driven by continued growth in its social mobile games business. [private]

CIE, which operates real-money gaming sites in Nevada and New Jersey, plus its Playtika social gaming division, saw revenues increase 30% to $766m during the 12 month period.

Social gaming accounted for $725m of the total, while RMG contributed $41.2m.

The increase in revenues helped generate adjusted EBITDA of $283m, with income from operations increasing from $21m in 2014 to $189m last year.

Platform fees for the period increased 32% to $212m.

The operator also reported its financial performance from the fourth quarter, with CIE generating revenues of $209m for the three months ended 31 December 2015.

Playtika, which publishes Slotomania, accounted for 95% of the total ($199m) while its real-money gaming sites generated $10m, up 20% on the same period last year.

During the quarter, Playtika grew monthly paying users from 657,000 in Q4 2015 to 858,000, with revenue per average paying user increasing from $0.29 to $0.34.

Daily active users were up 12% to 6.4 million, while monthly active users increased from 17.8 million in 2014 to 19.8 million last year.

Caesars | Full | Playtika | Q4 | Revenues | Social casino | Year