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Playtika eyes casual games market with latest acquisition

New deal for Israeli developer Jelly Button Games worth in the “tens of millions”

Playtika has acquired Israeli games developer Jelly Button Games in an effort to expand its portfolio into the casual games space, the company announced today. The price paid runs into the tens of millions, according to Playtika CFO Arik Sandler, but no specific number was given. Jelly Button is best known for its two games…

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