PENN Entertainment gains DC market access with Monumental partnership
Deal sees ESPN Bet secure online market access in the jurisdiction, with the operator becoming a sports betting partner for DC’s sports teams
PENN Entertainment has entered into a long-term partnership with sports management firm Monumental Sports and Entertainment (MSE) to gain market access to Washington DC.
Per the deal, PENN will gain online market access for its ESPN Bet brand in US capital, joining FanDuel, DraftKings, Fanatics, and Caesars.
The agreement will also see ESPN Bet become a sports betting partner for MSE-owned sports teams including the NHL’s Washington Capitals, the NBA’s Washington Wizards, and the WNBA’s Washington Mystics.
The multi-channel partnership will see the ESPN Bet brand featured on in-game broadcasts for both the Capitals and the Wizards on the Monumental Sports Network.
In addition to prominent signage within stadiums, ESPN Bet will be part of the advertising schedule on the Monumental Sports Network, out-of-home advertising, as well as providing “unique hospitality and experiences” for customers.
PENN has also secured IP rights for MSE and its sports teams for both ESPN Bet and Hollywood Casino at Charles Town Races.
PENN Entertainment’s chief technology officer Aaron LaBerge said: “We are proud to partner with Monumental Sports and its teams to unite the energy of DC sports with our world-class platform.
“This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities.
“Our presence alongside the Capitals, Wizards, and Mystics positions ESPN Bet at the center of the action where sports, technology, and fan experience converge.”
MSE’s chief commercial officer and president of business operations Jim Van Stone added: “We are thrilled to join forces with PENN Entertainment and align with ESPN Bet, a leading brand across the sports and entertainment landscape.
“This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN Bet’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena.”
Earlier this month, PENN Entertainment launched its Hollywood Casino in Michigan, following on from the launch of the platform in Pennsylvania back in December 2024.