PartyCasino to launch live dealer product

Operator expects product to go live in early May following success of Golden Nugget’s offering

GVC is planning to launch a PartyCasino live dealer product into the New Jersey market in early May, EGR North America understands.

Paris Anatolitis, the casino marketing director at GVC Group, told EGR the product would put GVC “on par, or maybe ahead, of the competition” and give the PartyCasino brand “a base for strong growth”.

The product will initially launch with roulette and blackjack, but Anatolitis said more games would be rolled out as demand dictated.

“We know live dealer has high demand among the New Jersey player base,” Anatolitis said.

“Our set-up will be very flexible, so if we need to increase [operating] hours we have the capability to do this quite easily.”

The PartyCasino site was recently spun out as a standalone product after being a tab on the partypoker site, and given a revamp to reflect GVC’s new focus on casino.

GVC’s co-COO Shay Segev added: “With the new site re-launch and live dealer I’m sure we will see our brands and our partner brands taking more market share. I’m confident about that.”

Live dealer is relatively limited in New Jersey, with Golden Nugget and Betfair currently the only proponents, with both streaming from the same Ezugi-powered studio in the Golden Nugget property.

Golden Nugget in particular attributed much of its market-leading growth to the product, which now runs up to 15 hours a day, with a variety of games including live roulette, poker and blackjack.

The Nugget also offers a 24/7 stream of roulette tables from its casino floor.


Gvc | GVC Holdings