Pala Interactive targets New Jersey customer acquisitions with Betgenius deal
Two partners to deliver a series of personalized digital campaigns in the market
Pala Interactive has announced a new digital marketing deal with Betgenius, aimed at the New Jersey market.
The agreement will see Pala and Betgenius deliver personalized digital campaigns in a bid to acquire new customers for Pala’s poker and casino offerings.
“We are excited to partner with Betgenius to enhance our customer acquisition efforts,” said Jeremy Clemons, CMO at Pala Interactive.
“Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.
“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”
Betgenius parent company Genius Sports was recently acquired by a private equity firm who said they would be injecting cash to help the provider grow in the Americas.
Josh Linforth, business development director for digital marketing at Betgenius, added: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing.
“I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”