Paddy Power-backed ASX to cater to Football Index consumers

Sports trading start-up highlights demand for similar product with correct operating model but acknowledges potential “trust issues”

Paddy Power-backed sports trading start-up American SportZ Exchange (ASX) has said it will look to impress upon former Football Index (FI) traders as it looks to scale up the business. Discussing the start-up’s objectives, Paddy Power highlighted a partner-first strategy, which he suggested would be used to drive scale quickly in the highly competitive US…

Daily fantasy sports | Paddy Power | Sports betting | Strategy | US