Online sports betting helps SugarHouse double September revenues
Operator says more than 80% of betting volume on Kambi-powered sportsbook is coming via mobile
New Jersey operator, PlaySugarHouse has seen its online revenues more than double between August and September following the introduction of sports betting.
The operator did not reveal exact figures, but estimates from Eilers & Krejcik pegged its August revenues at around $1.85m, suggesting its September figures could come in around $3.7m.
Rush Street Interactive (RSI), which operates the site, said the uptick was driven mainly by the start of the NFL season, which doubled the volume of bets being made.
“We’re very happy with the numbers we are seeing,” said Mattias Stetz, COO of RSI.
“We see that the player base is continuing to grow as the word spreads about the quality and volume of the different live in-game bets at PlaySugarHouse.com. We are at the start of the football season and are excited to see our numbers keep climbing.”
Stetz said around 80% of the volume was coming via mobile with in-play bets “growing tremendously”.
The firm’s Kambi-powered sportsbook offers a variety of ‘super-live’ markets including how many touchdowns a quarterback will throw and the outcome of the current drive.
“Our casino bets have also grown since the launch of sports betting,” added Stetz.
“Thanks to the deep integration of the sportsbook and the casino in both Android and iOS mobile apps and the desktop site, and players being able to use the same account and wallet, PlaySugarHouse.com casino has also grown across the board.”