Nicki Minaj and MaximBet join forces in wide-ranging partnership
Pop culture icon to become new global ambassador of online operator while also serving as creative director of Maxim Magazine
Nicki Minaj is set to formally enter the online gaming space, as the award-winning music artist has joined forces with MaximBet in a wide-ranging partnership.
Minaj, one of the most influential female rappers of all time, will become MaximBet’s new global ambassador, a role that will see her work with the online operator on a variety of betting and entertainment-driven initiatives.
As part of the union, Minaj will also take on the role of creative director for Maxim Magazine while serving as a special advisor to MaximBet’s board of directors.
“I don’t think I’ve ever been prouder of a collaboration,” Minaj said. “Merging business-savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.
“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big.”
MaximBet, which has touted itself as a lifestyle sports betting brand featuring ‘money-can’t-buy experiences,’ will accordingly leverage Minaj’s status as a hip-hop and pop culture icon to bring a bigger variety of bettors – including women – into the fold.
The two parties will collaborate on merchandise, parties, partnerships, fan experiences, and branding as MaximBet strives to create an alternative sports betting experience centered around entertainment and celebrity.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said MaximBet CEO Daniel Graetzer. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.”
MaximBet, which was spawned via a partnership between Carousel Group and Maxim in April 2021, has market access to 12 US states and the Canadian province of Ontario.
MaximBet is currently live in Colorado, with planned launches in Iowa and Indiana on tap in 2022.