Sports betting

NFL cashes in on US sports betting boom with $1bn sponsorship deal

US sports league reneges on previous opposition to regulated wagering as DraftKings, FanDuel and Caesars come aboard in three-way deal

The National Football League (NFL) has agreed its first ever sports betting partnership in a three-way deal with US operators DraftKings, FanDuel and Caesars Entertainment. Under the terms of the exclusive deal, each operator can utilise the NFL trademark and branding within their respective retail and online sports betting operations. DraftKings, Caesars and FanDuel will…

Caesars | Daily fantasy sports | DraftKings | FanDuel | NFL | Sponsorship | Sports betting